![]() ![]() You may wonder why GSC is so important: simply because it is the only way, to date, for you to open a “dialogue” on several topics directly with Google. The same goes for those who have to carry out an in-depth analysis of the “health conditions” of the site itself – but we will see this later. Immediately after creating a website, or acquiring its management, it is good practice to activate a Google Search Console account (or request access, if it already exists). Google Search Console verification methods Google Search Console: what it allows you to do If the account is already existing and the property already verified, it will be sufficient to enter the email address of the site’s owners in order to have access to the Search Console. This verification is possible through different methods.Īmong these, we find the insertion of a verification file via FTP within the site, the insertion of an HTML tag in the head section of the homepage, the use of the domain provider, and the verification via Google Analytics or Tag Manager. To open a Google Search Console account, it is first necessary to demonstrate that a user is the actual owner of the website or, alternatively, s/he is authorized to access it. How to create a Google Search Console account In this article we will see together what the Google Search Console is, how to use it, what it enables you to do, what its sections are for and why it is so important for the management of a website. It is a free tool that anyone who runs a website, from an international e-commerce to an amateur site, should learn about and ideally use. The platform, which until was called Google Webmaster Tools, has today taken the name of Google Search Console (or GSC).
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